Privacy Policy
Questions about how we use your data? Email us at info@rocklandsfarmmd.com
Last updated: August 2026
Rocklands Farm Winery ("Rocklands," "we," "us," or "our") operates the website rocklandsfarmmd.com and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have regarding your data.
By using our website, signing up for our email list, making a purchase, or submitting an inquiry, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect information in the following ways:
Information you provide directly
When you interact with Rocklands through our website or in person, you may provide us with personal information including your name, email address, phone number, mailing address, event inquiry details, guest count, event date preferences, dietary preferences, and payment information. This happens when you submit a contact or inquiry form, sign up for our email newsletter, purchase wine, merchandise, or event tickets, join the Cellar Club wine membership, make a tasting room reservation, or book a private event.
Information collected automatically
When you visit our website, we automatically collect certain information about your device and how you interact with our site. This includes your IP address, browser type, pages visited, time spent on pages, referring website, and general geographic location. This information is collected through cookies and similar tracking technologies.
Information from third-party platforms
If you book through Tock, purchase through Commerce7, or make a payment through Square, those platforms may share transaction and contact information with us in order to fulfill your order or reservation.
2. How We Use Your Information
We use the information we collect for the following purposes:
To respond to your inquiries and communicate with you about your event, reservation, or purchase. To process and fulfill orders, reservations, and event bookings. To send you our weekly newsletter, event announcements, and marketing communications if you have opted in. To manage your Cellar Club wine membership, including processing shipments and billing. To improve our website, understand how visitors use it, and optimize our content and offerings. To comply with legal obligations, including age verification for alcohol sales and tax reporting. To protect the security of our website and business.
We do not sell your personal information to third parties.
3. Email Marketing and Communications
If you sign up for our newsletter, submit an event inquiry, make a purchase, or attend an event at Rocklands, you may be added to our Klaviyo email marketing platform. We use Klaviyo to send our weekly newsletter, event announcements, wine release notifications, and follow-up communications related to your inquiry or purchase.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link at the bottom of any email we send. Transactional emails related to purchases, reservations, or event bookings are not subject to marketing opt-out as they are necessary to fulfill your request.
4. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to operate correctly and to help us understand how visitors use the site. Cookies are small text files stored on your device.
We use the following types of cookies:
Essential cookies are necessary for the website to function and cannot be disabled. They include session cookies that keep you logged in and commerce cookies that maintain your shopping cart.
Analytics cookies are used by Google Analytics to help us understand how visitors interact with our website. This includes which pages are visited, how long visitors stay, and where they come from. Google Analytics data is aggregated and does not personally identify you. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
Marketing cookies are used by Klaviyo to track email engagement and to connect your website activity to your email profile when you are a subscriber. This helps us send you relevant content and measure the effectiveness of our communications.
Commerce cookies are set by Commerce7 and Square to enable wine club membership management, online wine purchasing, and payment processing.
You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the site.
5. Third-Party Services
We work with the following third-party services that may receive your personal information as part of delivering services to you:
Klaviyo — email marketing and CRM platform. Klaviyo stores your contact information and email engagement data on servers in the United States. Klaviyo's privacy policy is available at klaviyo.com/legal/privacy.
Google Analytics — website analytics. Google Analytics collects anonymized usage data to help us understand site traffic. Google's privacy policy is available at policies.google.com/privacy.
Commerce7 — wine club and online store platform. Commerce7 processes your wine club membership, wine purchases, and related payment information. Commerce7's privacy policy is available at commerce7.com/privacy.
Tock — reservation and ticketing platform. Tock processes your reservations, event ticket purchases, and related personal information. Tock's privacy policy is available at exploretock.com/privacy.
Square — point of sale and payment processing. Square processes in-person and online payment transactions. Square's privacy policy is available at squareup.com/legal/privacy-no-account.
Simply Fresh Events — our preferred catering partner for private events. In connection with a booked event, we may share your contact information and event details with Simply Fresh to coordinate catering services.
We require all third-party service providers to handle your information securely and only as necessary to provide their services.
6. Age Verification
Rocklands Farm Winery sells alcoholic beverages online through Commerce7. By making a purchase on our website, you confirm that you are 21 years of age or older. We do not knowingly collect personal information from individuals under the age of 21 in connection with alcohol purchases.
Our website is not directed at people under the age of 21. We do not knowingly collect personal information from children under the age of 18. If you believe a child has provided us with personal information, please contact us at the address below and we will take steps to delete that information.
7. How Long We Keep Your Information
We retain your personal information for as long as necessary to fulfill the purposes described in this policy or as required by law. Specifically, purchase records are retained for seven years for tax and accounting purposes. Event inquiry information is retained for up to two years. Email marketing data is retained until you unsubscribe, at which point your preferences are updated but your record may be retained in an inactive state. Wine club membership records are retained for the duration of your membership and for three years following cancellation.
8. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information.
California residents — Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to know what personal information we collect and how it is used, request deletion of their personal information, opt out of the sale of personal information (we do not sell personal information), and not be discriminated against for exercising these rights.
All users — Regardless of your location, you may request access to the personal information we hold about you, request correction of inaccurate information, request deletion of your information, and opt out of marketing communications at any time.
To exercise any of these rights, please contact us at info@rocklandsfarmmd.com or by mail at the address below. We will respond to verified requests within 45 days.
9. Data Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Payment information is processed by PCI-compliant payment processors and we do not store full payment card numbers on our systems.
No method of transmission over the internet is completely secure. While we take reasonable precautions, we cannot guarantee the absolute security of your information.
10. Links to Third-Party Websites
Our website may contain links to third-party websites including social media platforms, our booking systems, and partner organizations. This Privacy Policy applies only to rocklandsfarmmd.com. We are not responsible for the privacy practices of any third-party website and encourage you to review their policies before providing personal information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised date. We encourage you to review this policy periodically. Continued use of our website after any update constitutes your acceptance of the revised policy.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Rocklands Farm Winery
14531 Montevideo Road,
Poolesville, MD, 20837, United States
301.825.8075
Driven by passion
Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
This isn’t just a business—it’s a reflection of what we believe in. We’re here to create work that matters, led by a shared commitment to quality and care.